For one of my design studio classes, we were given two mission statements by real brands. Based off those statements we were to create a new brand and accompanying guidelines. I chose the coffee one because I prefer tea than coffee.

We as a class came up with the name “320°” based on the temperature coffee beans are roasted at. Here are some Brand Guideline selects.

“Did you use comic sans?” Yes.

Made with Adobe Illustrator and InDesign